2008 Shanghai International Printing & Packaging Products Fair profile - Shanghai, printing and pack

And sixteenth Shanghai advertising printing and packaging exhibition held at the same paper the "2008 Shanghai International Printing & Packaging Products Fair" is the first organization of printing enterprises and international print buyers direct communication, negotiation and signing of the Product Fair is Shanghai, Yangtze River Delta and even the national printing industry to the international printing market, the new channel.

Reform and opening up 20 years of development, Shanghai has been printed with considerable strength and is moving to the international advanced level. Shanghai Printing Industry sales in 2007 reached 39.8 billion yuan output value, row, Guangdong, Zhejiang, Jiangsu, after ranking fourth. Shanghai has emerged in a number of print-and-coming national and international printing companies or enterprise groups, such as: Shanghai China Business Associates, sector Lung Group, the tobacco packaging printing company, the Shanghai Printing Group, Zijiang Group, RR Donnelley Company. Shanghai Printing Industry "Eleventh Five-Year Plan" clear: Shanghai is the goal of the printing industry growth of 12-15% per year, total output value of 2010 sales to reach 550-600 billion, with 5-10 years to build Shanghai into an important international printing base.

Shanghai's printing industry is facing one of the main problems is the saturation in the domestic printing business, how to develop the international printing business. Despite the fast growth in Shanghai printed abroad (outside the printing business in 2007 3.6 billion 71.0% growth over 2006), but the amount is very small, less than a year in Guangdong Province outside the printing business printing one tenth (2007 printing outside Guangdong print business more than 40 billion). Shanghai Printing international business and the imbalance between domestic business in 2007, 39.8 billion yuan, sales output value of only 3.6 billion in foreign operations, accounting for only 9.0% of the total. This situation severely restricts the development of the printing industry in Shanghai.

Printing business "going out" is the national implementation of the culture of "going out" strategy is an important part. Actively promote the Shanghai printing enterprises in international competition, and constantly open up the international printing market, will help Shanghai printing bigger and stronger. To this end, the Shanghai Press and Publication Bureau decided to set up the "Shanghai International Printing & Packaging Products Fair", the purpose is to create a printed product of the international trading platform for domestic printing enterprises and international clients to communicate directly, to facilitate trading conditions. Through the trading platform, on the one hand to show Shanghai international buyers, including first-class publications, packaging and decorating printed matter, including various types of high-quality, on the other printing companies can print buyers and international exchanges, negotiation, signing an international printing business thus to the international printing market.

2008 Shanghai International Printing and Packaging Products Trade Fair, hundreds of printing companies set up booths all their many high-quality prints, the printing unit of Shanghai-known Chinese business and community Lung Group, the tobacco packaging printing, Shanghai Printing Group, purple River Group and other participants, but also exhibited by Shanghai Printing Awards Gold, Silver and Bronze Star products and the East Grand Prix award-winning product design.

Fair held in Shanghai during the printing industry, information dissemination, publication printing business competitiveness of Shanghai ranking and the second session of the Shanghai Printing Awards ceremony, held at the same time the printing industry "going out" strategy of high-level forum Tag Printing technology and market outlook seminars, packaging and printing technology forum, digital composite Publishing Summit 'and a series of activities.

Agreed by the Press and Publication Administration of Press and Publication Division of the 2008 printing copying printing and packaging products of Shanghai International Trade Fair special support units, that the State Council department in charge of the printing industry to support cultural industries as part of the printing industry "going out" determination and confidence, also shows that this trade fair in the country's influence. I believe the Shanghai International Printing and Packaging Fair 2008 will be based in Shanghai, serving the entire country, and gradually became an event open to the printing industry.



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